All Quotes

“If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years. On the early rivalry between Macintosh and "IBM”

“I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that. On his expulsion from any position of authority at Apple, after having invited John Sculley to become CEO, as quoted in Playboy”

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? A comment he made in persuading John Sculley to become Apple's CEO, as quoted in Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future (1987) by John Sculley and John A. Byrne”

“It's more fun to be a pirate than to join the Navy. At a retreat in September 1982, as quoted in John Sculley and John A. Byrne, Odyssey: Pepsi to Apple”

“Steve Jobs doesn't use a Mac, and won't, because it's too crappy in his opinion. Commenting on Steve Jobs's stewardship after his return to Apple, before the release of Mac OS X , MacTech Vol. 14 No. 5”

“Woz has fun with leaked iPhone T”

“Wherever smart people work, doors are unlocked.”

“I also like to ride Segways. How much fun that is! Anybody think that's fun? I hope so... There's an awful lot of people in the world that sneer at Segways because other people are having fun . There must be something bad about it. But I always tell people, that hey, these Segways are so environmentally conscious. I carry four of them in the trunk of my Hummer.”

“A lot of hacking is playing with other people, you know, getting them to do strange things.”

“Every PC is a Macintosh”

“I never lie, even to this day. Not even a little. Unless you count playing pranks on people, which I don't. That's comedy. Entertainment doesn't count. A joke is different from a lie, even if the difference is kind of subtle. p. 12”

“If you love what you do and are willing to do what it takes, it's within your reach. And it'll be worth every minute you spend alone at night, thinking and thinking about what it is you want to design or build. It'll be worth it, I promise. p. 300”

“Sometimes you need a critical mass of loyal users that will instantly buy and go this direction... Apple Must Keep Setting Standards or Lose Its Cool, Wozniak Says”

“It had to be that artistically perfect, because it represents yourself when you do a great design.”

“兵者，國之大事 ，死生之地，存亡之道，不可不察也。 The art of war is of vital importance to the State. It is a matter of life and death , a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.”

“兵者，詭道也。故能而示之不能，用而示之不用，近而示之遠，遠而示之近， All warfare is based on deception . Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”

“A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.”

“實而備之，強而避之，怒而撓之，卑而驕之，佚而勞之，親而離之，出其不意，攻其不備。 If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. Attack him where he is unprepared, appear where you are not expected.”

“If his forces are united, separate them”

“亂而取之 Hold out baits to entice the enemy. Feign disorder, and crush him.”

“卑則驕之 Pretend inferiority and encourage his arrogance .”

“夫未戰而廟算勝者，得算多也；未戰而廟算不勝者，得算少也。 The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

“將聽吾計，用之必勝，留之；將不聽吾計，用之必敗，去之； The general that hearkens to my counsel and acts upon it, will conquer: let such a one be retained in command! The general that hearkens not to my counsel nor acts upon it, will suffer defeat:”

“怒而撓之 If your opponent is of choleric temperament, seek to irritate him.”

“The true woman will not be exponent of another, or allow another to be such for her. She will be her own individual self, — do her own individual work — stand or fall by her own individual wisdom and strength... She will proclaim the "glad tidings of good news" to all women, that woman equally with man was made for her own individual happiness, to develop every power of her three fold-nature, to use, worthily every talent given to her by God, in the great work of life. Statement of Anthony and Elizabeth Cady Stanton (1856), partially quoted in The Right to Vote (2001) by Claudia Isler, p. 50, and in Perfecting the Family : Antislavery Marriages in Nineteenth-Century America (1997) by Chris Dixon, p. 144”

“The men and women of the North are slaveholders, those of the South slaveowners. The guilt rests on the North equally with the South. Speech on No Union with Slaveholders (1857)”

“Cautious, careful people, always casting about to preserve their reputation and social standing never can bring about a reform. Those who are really in earnest must be willing to be anything or nothing in the world's estimation. On the Campaign for Divorce Law Reform (1860)”

“Many Abolitionists have yet to learn the ABC of woman's rights. Journal (June 1860)”

“I do not demand equal pay for any women save those who do equal work in value. Scorn to be coddled by your employers; make them understand that you are in their service as workers, not as women. The Revolution, Women's Suffrage Newspaper (8 October 1868)”

“Join the union, girls, and together say Equal Pay for Equal Work. The Revolution (18 March 1869)”