#design

“It had to be that artistically perfect, because it represents yourself when you do a great design.”

“Sometimes you need a critical mass of loyal users that will instantly buy and go this direction... Apple Must Keep Setting Standards or Lose Its Cool, Wozniak Says”

“If you love what you do and are willing to do what it takes, it's within your reach. And it'll be worth every minute you spend alone at night, thinking and thinking about what it is you want to design or build. It'll be worth it, I promise. p. 300”

“I never lie, even to this day. Not even a little. Unless you count playing pranks on people, which I don't. That's comedy. Entertainment doesn't count. A joke is different from a lie, even if the difference is kind of subtle. p. 12”

“Every PC is a Macintosh”

“A lot of hacking is playing with other people, you know, getting them to do strange things.”

“I also like to ride Segways. How much fun that is! Anybody think that's fun? I hope so... There's an awful lot of people in the world that sneer at Segways because other people are having fun . There must be something bad about it. But I always tell people, that hey, these Segways are so environmentally conscious. I carry four of them in the trunk of my Hummer.”

“Wherever smart people work, doors are unlocked.”

“Woz has fun with leaked iPhone T”

“Steve Jobs doesn't use a Mac, and won't, because it's too crappy in his opinion. Commenting on Steve Jobs's stewardship after his return to Apple, before the release of Mac OS X , MacTech Vol. 14 No. 5”

“It's more fun to be a pirate than to join the Navy. At a retreat in September 1982, as quoted in John Sculley and John A. Byrne, Odyssey: Pepsi to Apple”

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? A comment he made in persuading John Sculley to become Apple's CEO, as quoted in Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future (1987) by John Sculley and John A. Byrne”

“I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that. On his expulsion from any position of authority at Apple, after having invited John Sculley to become CEO, as quoted in Playboy”

“If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years. On the early rivalry between Macintosh and "IBM”

“They're babes in the woods. I think I can help turn Alvy and Ed into businessmen. On Pixar co”

“Real artists ship. Epigram attributed to Steve Jobs during the development of the Macintosh, West of Eden by Frank Rose”

“It is hard to think that a $2 billion company with 4,300”

“You're ripping us off! I trusted you, and now you're stealing from us! Steve Jobs reactions on Microsoft Windows 1.0”

“We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream. Interview about the release of the Macintosh”

“commercial , which ends with the announcer saying”